lululemon Experiential Stores

In July 2019, lululemon opened its first 20,000 square feet Experiential Store in Chicago quickly followed by Minneapolis, Boston and Seattle. Launching new businesses with incredible potential. A food offering with a restaurant serving smoothies, salads and beer, workout studios, meditation space and one-of-a-kind merchandise inside. My role was to concept and art direct the brand presence. From imagining a meditation space as a cocoon for transformation to promoting physical and virtual sweat classes I had the chance to concept, design and produce the food offering identity, the Wayfinding and signage, and the sweat classes marketing of that very special store.