Originally from France, I am a creative director dedicated to crafting impactful visual identities and meaningful work for brands, causes, and projects I am passionate about. Over the past 15 years, I’ve had the privilege of collaborating with iconic brands such as Nike, Lululemon, Jaeger-LeCoultre, Karl Lagerfeld, and Audi.
Currently, I am part of Lululemon’s Brand and Design team, where I’ve had the opportunity to shape and lead the launch of a new store model in key cities. This initiative reimagines the retail experience by offering a holistic approach to health and well-being. My role involves conceptualizing, leading, art directing, and bringing to life these innovative ventures, including FUEL (a food offering), physical and virtual classes, and self-development programs. All of this aligns with Lululemon’s ultimate mission: helping individuals unlock their fullest potential.
In my current role, I also create identities and large scale run events. I art direct the visual identity, image capture, marketing assets, and on site graphics and wayfinding. I also lead initiatives focused on Social and Environmental Impact, Diversity and Inclusion communications, and the Resale program. I am deeply honored to use my expertise to help the brand take meaningful steps toward a more respectful, inclusive, and sustainable future.
Expertise
Brand identity & Strategy
Marketing communications and campaigns
Editorial design
Illustration
Spatial and experiential
Wayfinding and signage
Experience design
Linkedin Profile
Currently, I am part of Lululemon’s Brand and Design team, where I’ve had the opportunity to shape and lead the launch of a new store model in key cities. This initiative reimagines the retail experience by offering a holistic approach to health and well-being. My role involves conceptualizing, leading, art directing, and bringing to life these innovative ventures, including FUEL (a food offering), physical and virtual classes, and self-development programs. All of this aligns with Lululemon’s ultimate mission: helping individuals unlock their fullest potential.
In my current role, I also create identities and large scale run events. I art direct the visual identity, image capture, marketing assets, and on site graphics and wayfinding. I also lead initiatives focused on Social and Environmental Impact, Diversity and Inclusion communications, and the Resale program. I am deeply honored to use my expertise to help the brand take meaningful steps toward a more respectful, inclusive, and sustainable future.
Expertise
Brand identity & Strategy
Marketing communications and campaigns
Editorial design
Illustration
Spatial and experiential
Wayfinding and signage
Experience design
Linkedin Profile